Sunday, 12 August 2012

Marxist Alienation in a Post-Modern World - Brian Safran


Karl Marx’s theory of alienation, although intended to reflect the inequities of nineteenth century Europe, is analogous to the plight of the worker in a contemporary capitalistic society. When Marx wrote his influential sociological theory, he believed himself to have been addressing an extremely specific audience. His writings were focused towards the upper class white elites of nineteenth-century Europe, in an attempt influence those in positions of power, and thus, impact the course of history. (20 Hughes) Marx directed his analysis at the challenges that workers faced during the Industrial Revolution, and his purpose was to educate and enlighten the society around him to the realities of the exploitation of the worker. (2 Levy) Although Marx’s writings were directed at a specific group of people living within a particular time period, he would not be surprised to find that despite major changes in the workforce, the social hierarchy of the modern capitalistic workplace continues to alienate its workers, demean their autonomy, and reduce them to mere machinery, much the same as it did in the mid-nineteenth century.
            Marx analyzed his theory of alienation from the materialist perspective, and focused on free wage labor to accentuate his argument. He referred to an important shift in ideology when he said that “labour produces not only commodities: it produces itself and the worker as a commodity” (35 Marx). With the onset of free wage labor, the worker as well as the products he created became exchangeable on the market. As a product, the worker himself became a machine that afforded monetary value to an employer. Thus, the employer saw the employee as something in need of control in order to increase his production revenue. As more control was exerted over the employee, he was robbed of his autonomy, and was subject to increasing degrees of alienation from himself, his product, the production process, as well as his managers and peers.
            As seen by Marx, the worker under capitalism felt alienated from the product because he was no longer producing it for its intrinsic value, but for the capital it generated. In essence, the ultimate goal of the producing the product became not the product itself, but instead, the money associated with its sale. The pride that one would take in craftsmanship or in the performance of “a job well done” was measured not by the actual accomplishment, but in the value of the monetary reward that it was capable of deriving. In addition, the object itself became an “external existence,” as no matter how great his need for the item, at the end of the day the worker must give away that which he had produced (35 Marx). Marx saw the worker as dominated by the product. (7 Cox) He wrote that “the worker puts his life into the object, but now his life no longer belongs to him but to the object” (35 Marx). The worker sold his creativity, and in exchange received money, with which he could buy products. But what he could not repurchase was his creativity; that was lost forever. (7 Cox) He had been both exploited and alienated- from his product and from himself.
            Marx furthered his analysis by citing an estrangement between the worker and the production process. The worker created products using machinery and materials that were not owned by him, and under rules and regulations of which he had no say in. (5 Bramann) He had no control of the process, and no ownership of its rewards. Furthermore the worker was forced to produce to the limits of his “physical and mental energy” (37 Marx). The “fragmentation,” or specialization of the labor process had allowed employers to gain increasing control over the workers, as workers were expected to perform highly specific jobs in exactly the same way, repetitively (8 Cox). This served to stunt intellectual and creative growth in the workplace and alienate workers from their mundane day-to-day activities.
            Marx felt that man has a natural need to be productive and creative. Depriving himself of his basic needs caused his labor to become external to him and resulted in an absence of his sense of self-identity through his work. He viewed himself as “at home when he [was] not working, and when he [was] working he [did] not feel at home” (37 Marx). Work was no longer a gratifying force in his life, thus requiring him to look elsewhere for self-gratification. He had been alienated from his human self, and “in his human functions [the worker] no longer [felt] himself to be anything but an animal” (37 Marx). Freedom could only have been achieved through the exercising of man’s most animalistic functions, such as “eating, drinking and procreating” (37 Marx).
            Alienation from one’s peers, co-workers, and superiors soon followed. Marx felt that the demand for ever-increasing productivity created a competitive environment in the workplace and beyond. All relationships became valued by how much they would contribute or take away from productivity. He felt that this “[served] to replace communal values with competitive individualistic ones” (36 Hughes). A “fundamental social antagonism” developed, and continuously perpetuated itself (41 Hughes). Under these conditions, workers lost their desire to produce and work became “not voluntary, but coerced; it [was] forced labour” (37 Marx). Work no longer brought happiness as it was perceived as an enslaving force, and was “shunned like the plague” (37 Marx).
The changing times have brought about a shift from an industrial-centered economy into a service-oriented job market. The middle class population is a product of that change. The standard of living of today’s capitalists is not as distinguishably different from that of the present day working class, and the boundaries between them are not as sharp. (2 Bramann) But is today’s middle class really so different from the proletariat class of Marx’s time?  Marx believed that social classes were grouped according to common relations to the production process, rather than economic worth. (1 Gingrich) This would thereby equate the middle class to the proletariat, as they both represent the working class of their respective times. Marx also felt that this working class was persecuted by the capitalistic system under which it existed. Modern middle class thinking portrays this group as having achieved a degree of economic and social independence not previously attainable. But does today’s middle class really enjoy an economic freedom that works to foster the individual’s sense of self worth and autonomy, or is it too victimized by a system that only rewards the elite? By analyzing the practices of capitalist institutions, one can gain insight into the application of Marx’s alienation in today’s society.
Modern capitalist governments pride themselves on their ability to maintain internal harmony while competing in a global economy. They place value on such things as low unemployment rates, rising corporate growth and low rates of inflation, and use them as measures of their prosperity as a nation. Marxist theory, if applied to this model, would likely argue that the while the fundamental concept of the need of governments to maintain domestic tranquility is correct; the mechanisms employed by capitalistic governments to achieve this goal are flawed. He would also probably argue that the measures of success utilized by these capitalists are incorrect and that success is only attainable when the individuals of a society are free of oppression. Marx would likely see the strategies that are used by these societies to advance themselves, as alienating the very individuals that they were designed to benefit.
In addition to the government as a capitalistic institution, capitalistic societies pride themselves on the strength of big business. The McDonald’s corporation has grown into a multi-billion dollar business, and exemplifies many of the characteristics of alienation previously shunned by Marx. Contemporary sociological theory has coined the practices of McDonald’s as “McDonaldization.” Under “McDonaldization,” advancements in technology are used to “deskill and control workers,” and follow the McDonald’s corporate model (53 Aronowitz). McDonald’s incorporates similar mechanisms of command at each of their 11,800 locations to increase productivity and ensure product standardization. (40 Leidner) Employees are given minimal to no individuality in their work. The various jobs at McDonald’s restaurants are specialized and repetitive to foster speed and efficiency, and employees are expected to conform to a predetermined set of rules and regulations.  To ensure their compliance, technological advances such as computers and cameras are utilized as monitoring devices. In addition, work schedules are adjusted to clientele volume in order to allow for the maximum amount of corporate productivity.  This economic model has been employed by various companies throughout the capitalistic world, in attempt to remove any individuality, creativity, and freedom in the workplace, thus placing the worker in an easily expendable and replaceable position. Marx would consider McDonald’s employees to be an “appendage of the machine” (81 Marx). As such, the worker fails to develop an allegiance to his job and the product that is being produced, serving to perpetuate the alienation. The result of this is a strong, rich and powerful corporation, and a poor, estranged employee. 
Scientific and technological advances have made communication and information easily accessible. Such innovations have “freed” workers from their previous constraints, but in doing so have made the workers more dispensable. Workers are no longer needed to work jobs that could now be done more efficiently by machines. Examples of this include the mass production technique known as “Fordism,” where large numbers of cars are produced by the aid of machines along an assembly line (53 Aronowitz). With job security on the line, workers have had to maintain their own competitive edge. This has often required expansion of work hours that previously were dedicated to pleasure. Employees have been forced to “transform every place into a work place,” and often work nights and weekends to remain competitive (54 Aronowitz). Women have entered the work force in amazing numbers and the anonymous nature of the computer generation has caused “differences of age and sex [to] have no longer any distinctive social validity for the working class” (81 Marx). While this has furthered the cause for women’s rights, with all family members working to their maximum potential, the family unit as a whole has undoubtedly been negatively impacted. Marx would potentially view this as the ultimate exploitation of the worker, removing from him the last freedom he has left, the freedom to manage his own spare time. (54 Aronowitz)
Analysis of the social structure in capitalist countries has shown the emergence of an “upper” middle class. This partly consists of the trained professionals that are commonly perceived to have risen in ranks from that of the salaried worker. However, Marx would not support this concept, but instead would argue that the opposite has occurred. Such professionals have actually taken a downward spiral back to that of a salaried worker. (59 Aronowitz) Physicians and attorneys are amongst those trained professionals that have traditionally been associated with independent entrepreneurship. An influx of bureaucracy has lowered their decision-making ability and technological change has depersonalized their work. (59 Aronowitz) They have had to face a change in practice that has constrained their autonomy. Job satisfaction has deteriorated as exemplified by “significant declines in medical school enrollments” (60 Aronowitz). Not even the upper-middle class is exempt from the dilemma of alienation facing the salaried worker.
Marx’s theory of alienation in a capitalist society is as relevant today as it was when he wrote it one hundred and sixty two years ago. Changes in social structure, technological innovation, and in the job market have effectively hidden it beneath the surface when compared concurrently with that of the nineteenth century. Perhaps today’s workers experience estrangement from their product, the production process, themselves, their employers, and their co-workers on an even greater scale than those of Marx’s time. Living under the shroud of a prosperous and protected society, hopes and expectations for success have been escalated. People are blinded to the subservient nature of their existence and appear unaware that their actions, or lack there of, only serve to perpetuate their entrapment. For the most part, they seem blinded to the reality that no matter how hard they try, they will never get ahead in the current system, as forces that they cannot control continue to dominate them. It will take a major structural re-design to successfully afford a sense of control and a reversal of alienation. Marx feels that as the proletariat class awareness continues to grow, it will eventually rise up “stronger, firmer, [and] mightier” than before (82 Marx). When reality sets in, despair and desperation will reign and revolution will result. This chapter in history has yet to be written, but if history continues to follow Marx’s theory, capitalism as we know it will face an inevitable challenge.

Works Cited:
Bramann, Jorn. "Marx on Alienation." Philosophical Forum. 2004. Frostburg State University. 13 Mar. 2006 <http://faculty.frostburg.edu/phil/forum/Marx.htm>.

Cox, Judy. "An Introduction to Marx's Theory of Alienation." International Socialism 79 (1998): 1-22.

Gingrich, Paul. "Marx on Social Class." Marx's Theory of Social Class and Class Structure. 28 Sep. 1999. University of Regina. 13 Mar. 2006 <http://uregina.ca/~gingrich/s28f99.htm>.

Hughes, John A. Understanding Classical Sociology. 2nd ed. London: Sage Publications, 1995.

Leidner, Robin. "Over the Counter: McDonald's." Mapping the Social Landscape: Readings in Sociology. Ed. Susan J. Ferguson. Boston: McGraw Hill, 2002. 40.


Marx, Karl. "Economic and Philosophic Manuscripts of 1844." Classical Sociological Theory. Ed. Craig Calhoun. Malden: Blackwell Publishing Ltd, 2002. 34-43.

Marx, Karl. "Manifesto of the Communist Party." Classical Sociological Theory. Ed. Craig Calhoun. Malden: Blackwell Publishing Ltd, 2002. 76-84.
 

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